Journal
Why we never actually deliver anything
The whole point of a dopamine cart is that the wanting is the reward. The moment something physical shows up, the fantasy has to end.
On writing a menu nobody will eat from
Writing about food you'll never cook forces a strange kind of honesty — you can't hide behind the smell or the plating. The words have to do all the work.
The no-beef decision
Building for an Indian audience meant a simple, deliberate choice early on: no beef, anywhere on the menu, no exceptions.