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Niigata Rice Growers Union

Niigata, Japan

Rice paddies fed by snowmelt from the surrounding mountains, which growers here credit for the variety's particular balance of sweetness and stickiness once cooked.

K

Tended by

Kenji Watanabe

Times the harvest by tasting a single raw grain from the paddy each morning, rather than relying only on the calendar.

The rice tells you when it's ready. You just have to actually taste it to hear it.

Our sourcing philosophy

Single-region, single-variety — no blending with rice grown outside Niigata prefecture.

What they supply